WGAM Radio The Game and The Sports Brief Announce Partnership

On Monday, June 23, WGAM Radio The Game and The Sports Brief formally announced a partnership that will meld together the audiences of two of the premiere journalistic sports’ mediums in the region. Exact terms of the deal were not disclosed publicly, but one of the mutual benefits revealed at yesterday’s press conference is the extensive cross promotion to the thousands of listeners and tens of readers in New Hampshire, Massachusetts and across New England.

“We’re very excited about this partnership with WGAM, The Game,” said Tristan Besse, co-founder and contributing writer of The Sports Brief. “Through this partnership, we anticipate both mediums to continue regional expansion while delving into a broader, more national audience. It’s a tremendous opportunity - propitious and auspicious in all facets of sports journalism.”

The two parties came to a verbal agreement last week, but did not formally sign off on the deal until early Monday morning. Anticipating that the deal would go through, WGAM had already gained prominent placement on The Sports Brief’s website at the end of last week. As of end of day yesterday, WGAM had posted a link on its website for The Sports Brief, completing the foundation to what both sides anticipate will develop into a sports empire.

WGAM co-host and Boston radio talent Mike Mutnansky offers his thoughts on the merger, “At the end of the day, people want more sports. Whether it’s a professional sports radio veteran like myself – or a duo of Internet Simmons-come-lately’s like Rich and Tristan. To Joe Six Pack it’s all the same. And if we have a part in bringing that to the people, then by all means lets get it on.”

“It’s the perfect marriage,” said Rich Keefe, co-founder and contributing writer of The Sports Brief, and on air personality for WGAM. “When Tristan and I created the Brief we envisioned being a fundamental component of the sports landscape. As someone who has a hat in both rings here it’s difficult to say who I’m happier for. The collaboration with ArmchairGM.com, and now WGAM Radio, the dream to one day have our articles read by more than just our family and friends is soon becoming a reality.”

About WGAM Radio The Game

WGAM "The Game" is Sports Radio for New Hampshire. With WGAM 1250-AM in Manchester and 900-AM in Nashua, and streaming online at www.wgamradio.com "The Game" has you covered 24-hours a day. “The Game” provides a full daily slate of sports talk radio, including local production of “The Hometeam”, nationally syndicated talk shows, such as Dan Patrick and Jim Rome, and full play-by-play coverage of the Red Sox and Patriots. When you listen to WGAM, you can also expect to hear the NFL, March Madness and other local college coverage, high school play by play and more. It all adds up the best mix of local and national sports coverage in Southern New Hampshire!

About The Sports Brief

The Sports Brief was founded in 2007 by Rich Keefe and Tristan Besse as they break down the world of sports as they see it. The website is designed to bring a factual, opinionated and entertaining sense of sports journalism to its audience. Keefe has been a co-host of “The Hometeam” since graduating from Hobart College in 2006, where he did extensive sports radio work at the school station. Keefe can also be heard announcing Rivier men’s and women’s college basketball, and the state high school tournament. Besse formally worked for Entercom and Red Sox Radio after graduation from Northeastern in 2007. He has made several appearances on “The Hometeam” and was a contributing writer to the Concord Monitor in 2001 and 2002.