Friday, December 25, 2009

Golf Channel's Brutal Photoshop Job


I saw this banner rollover ad on ESPN this morning and it caught my eye, not because it was cool, but for a couple other reasons:

A) The Golf Channel went with Phil Mickelson instead of Tiger Woods
B) Phil's follow through didn't look right.

As a lefty golfer, his top hand would be his right hand. In this picture, his left hand is his top hand. And his follow through would lead the club across the right side of his body, meaning it would be in front of him in the photo from this angle; here, it's across his left side.

Clearly, this is a terrible photoshop job by the agency handling The Golf Channel's online advertising. What a travesty. How does someone not stop that from launching?

Merry Christmas.

-Bess

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