Big News: WWE Announces Brand Split

This morning, WWE announced that on July 19th Smackdown will make the transition into being a live broadcast on USA. On top of that, this move would cause a brand split between the two weekly programs starting with a superstar draft to divide the roster and create two unique shows with their own rosters and rivalries.
On the business side of things, this will easily garner more interest in Smackdown -- which has often been viewed as the "B Show" -- and will boost ratings (which have been struggling) for both programs.
Nothing has been said in regards to the title situation. Remember that back during the old brand split there were 2 Main Titles (WWE and World Heavyweight), 2 Tag Team Titles, and the Intercontinental and US Championship were on separate shows.
There is still plenty of time between now and the brand split so I'm sure things will be made completely clear by then, but there are a million different directions that this could be headed in which makes for some interesting TV. They currently have one of the biggest rosters to date with a plethora of new talent currently on the main roster as well as some big names waiting in the wings on NXT, so putting out an entertaining product with this concept shouldn't be an issue (fingers crossed).
Until then, I'll be working on a Big Board and a Mock Draft for the draft and maybe we can get a little Sports Brief Fantasy Draft going too.
But for now, we're on to Money in the Bank.

Little Besse